LoriBee Homemade Natural Old-Fashioned Soaps needed a brand that not only looked nice, but portrayed company values.

Overview

After starting a healthy pet supply chain, called IB Pet, in 2009, Lori set her eyes on developing a line of natural products for both pets and people. LoriBee was a company born of a desire to create quality products without the use of harsh toxins.

Strategy

The idea behind the brand was to match the line. Smooth, clean lines, rounded corners, and thin lettering, help present a softer feel. Color choices were based off of the essential oils prevalent in all of the products. The bee was the finishing touch. Not only is it a visual representation of the name, LoriBee, but it helps to add a little bit of quirkiness and fun. Two values that are essential to the company.